Blends with Benefits - UX/UI design & graphic design

Blends With Benefits is a travelling pop-up store that offers tea lovers across the Netherlands a selection of delicious and unique flavours. The store visits cities such as Amsterdam, Middelburg, ’s-Hertogenbosch and Maastricht, with each location introducing an exclusive tea inspired by a local delicacy. Every blend is only available while the pop-up store is visiting that city. Once it moves on, both the tea and its matching mug are no longer available.

Each tea comes with a specially designed mug that adds to the overall tea-drinking experience. The limited availability encourages tea lovers to travel from city to city and collect as many blends and benefits (mugs) as possible.

After purchasing a tea and mug, visitors can scan their mug using the Blends With Benefits app and add it to their digital collection. They can also rate each tea after trying it and share their opinions with fellow tea-loving friends in the app.